Iris is the founder of Solely Original, an online bespoke women's footwear brand. As a fashion conscious city professional, she decided to leave behind her career as a tax consultant to pursue a solution for women like her, who had trouble finding fashionable shoes that are comfortable to walk in. Having studied and researched into the production process and footwear design, she came to realise how unhealthy and flawed the current mass market footwear industry is. She challenges the fashion norm 'beauty is pain', therefore she created Solely Original to afford every women the luxury of comfortable and stylish heels fitted to their own measurements. In the rapidly developing technological and consumer-driven world, mass customisation is achievable, healthy beauty and sustainable beauty is also possible.
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