Even if we have a trunkful, girls can never have enough jewellery. The beautiful pieces of metal, stone, glass, and enamel, when cut, polished, primed and stitched can create magic like nothing else. After all, who’s ever been able to resist sparkle and shine – not even the goddesses themselves! Ditto, when it comes to bridal jewellery. Be it pre-wedding, for the big day itself, or a close one’s special day, we run high and low to find that perfect trinket that’ll make us glow. A brand that understands womanhood and goddess attitude – Amrapali!
One of the most stalked brands for bridal jewellery has been Amrapali Jewels. Right from Bollywood to Hollywood celebs, these beauties have been spotted wearing Amrapali to amp their Indian, as well as western, outfits. This luxury jewellery brand is renowned for creating magnificent signature pieces that personify the heritage of India with a modern eclectic twist. If mysteries of history and mythology interest you, and you have an instinctive liking for antiques, each piece of Amrapali Jewels is surely going to grab your attention.
Born in 1978, Amrapali Jewels has made major contributions to the luxury jewelry segment in the domestic and international markets- including royalty, luminaries in the entertainment business, and corporates among their patrons. Amrapali’s exquisite pieces have found their way into famous families like Hermes, Corum, Porche, and Barbie-Muller. With a vast repertoire of jewelry carved out of precious metals and stones by local artisans supported by Amrapali, their award-winning pieces are taking India’s jewelry design across the globe. Amrapali has successfully showcased the exclusivity and magnificence of Indian heritage jewelry to the world, and made Jaipur, synonymous with Indian jewellery, their hub of operations.
Amrapali Jaipur recently collaborated with renowned designer Anamika Khanna for the Couture Week 2016, her presence on the couture calendar is not always guaranteed, but when the name does show up it’s always something to look forward to. This time it was two design houses that collaborated creating an organic match. The collection When Time Stood Still condenses the thought of slowing down and paying attention to finer details in a fast-paced world—an ideology both design heads seem to share. The range narrates three design stories told by way of precious pearls, emeralds and rubies, and finally the heavier pieces in jadau.
Creative director and CEO of Amrapali Jewels, Tarang Arora, commented on the same, “We have wanted to explore the possibility of another designer collaboration for a while now and working with Anamika has always been on the cards, so it was only a matter of time. It’s a completely different direction which Amrapali has embarked on but I’m happy to say that we have reinvented ourselves and I’m very satisfied with the decision we’ve made.”
Amrapali has also introduced silver jewellery for modern woman . The Tribe collection is surely one which allures and beckons. When it’s about showcasing ethnic beauty, Amrapali Jewels have been the go-to choice for most leading fashion designers such as Tarun Tahiliani, Satya Paul and Sabyasachi, as well as Bollywood divas like Kareena Kapoor, Sonam Kapoor, Dia Mirza, Konkana Sen Sharma, veteran actress Sridevi, and style icons like Deepika Padukone, Alia Bhat and Kangana Ranuat. The list is endless.
You can catch the Amrapali collection and designer Neeta Lulla live at Asian Bridal Luxe in London on 18th September 2016.